Hi I'm Sam, the owner of Amelia Daniels. I started the business at the end of 2016 with the dream of owning a successful small family run business that I could be proud of and have a respectable brand known for making quality home fragrance products, a business that perhaps one day I could pass on to my 2 children Jacob Daniel  and Eva Amelia.


 I quit my job in the financial sector to give the business my all and funded it with credit cards and personal loans. At the start of 2018 my husband Dan and I launched our first website and started selling nationally via the website. We attended multiple large shows including County shows, Birmingham NEC, Westpoint arena, etc to promote the Amelia Daniels brand. In addition we attended a few smaller local shows to keep in touch with our existing customers, who we adore and cannot thank enough for their continued support and love throughout our journey to date.


We have always had a very clear vision for the business, we wanted to offer a beautiful product, a touch of luxury that when at work gives the wow factor as any home fragrance product should. It has also always been important to us to be mindful of our Carbon footprint as a business and we work hard to make sure we do not contribute to plastics ending up in the sea or any packaging going to landfill.

We continue to grow slowly but surely and evidence of this was in 2018 when we started to supply a couple of small retailers and expanded our range dramatically. We have further plans to expand our product range so be sure to keep checking back in with us.